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Art14 October 2026 · 1 min

Ella Fleck's Frieze London booth is a server-room floor full of men reading OnlyFans scripts

The woman being sold is called Aria, and she never appears.

Ella Fleck, a London-based artist, is showing training material with Ehrlich Steinberg, a Los Angeles gallery, in the Focus section of Frieze London, which opens to invited guests today (October 14th) in The Regent's Park.

The work grew out of Fleck's research into OnlyFans "chatters", the workers who write messages to subscribers for third-party agencies. To study their scripts she built a character, a young Englishman training for the job. The centrepiece, training material (aria), is a platform of 20cm raised-floor tiles of the kind laid in data-server rooms. Vibration exciters underneath carry directional audio of male voices performing chatter scripts, and scent compounds circulate around it. Visitors can step onto the floor or stay at its edge.

On three monitors, software Fleck coded herself shows a manager's view of the operation, with several inboxes open at once, a running sales total and a leaderboard that keeps changing. There is also a "rap sheet" of personal details and greetings for Aria, the imagined model at the centre of it all. Aria is never shown as an image. Her name is the Italian word for air, and the term for a solo song in opera.

Fleck studied English at Exeter and did her MFA at Goldsmiths. Her installations often look like empty rooms fitted with pipework, wiring or tiling, then filled with sound and scent. "I pretend to be people online. Mostly men. Heterosexual men," she said in August.

Frieze London runs to 18 October, with general admission from 1pm on Thursday 15 October. Ehrlich Steinberg is on stand F30.